Why Canadians should care about the American #CleanRevolution & help the US #Win3Trillion

Bill Pullman as the US President in the movie "Independence Day'

Bill Pullman as the US President in the movie “Independence Day’ captures the urgency and dedication to solving monumental problems that current leaders should have.

I don’t think it is terribly difficult to understand why the US should address climate change and a host of other related environmental impacts AND grow their economy by making their industries more efficient and diversified.

But here we are. Western society as it is currently designed faces serious threats on various fronts and neither US Presidential Candidate is passionately professing their commitment to softening the blow and preparing their country and the world for this pending monumental shift.

Of course this is to say nothing of our democracy loving, Canadian Government… and for this post, I will leave it that way.

Apparently, the benefits are not all that obvious to people. And I guess its not hard to see why. Americans are patriotic. Very patriotic. They pay honest respects to their founding fathers. Their dollar is the world standard. They are home of the iPhone and a whole lot more readily commercialized and globalized products and iconography… why change all that?

Surely they must be doing something right?

Of course they are. And one effective approach to adapting to a changing world is to do what American’s have excelled at: to encourage the entrepreneurial and innovative talents.

That is the aim of a newly launched campaign called the American Clean Revolution. Essentially:

A ‘clean revolution’ is about what America has always done best – innovation, creativity and entrepreneurship.
It will enhance our national and energy security, future-proof our infrastructure and boost our economy.
The cost of not embracing this way forward? $3 trillion. To play to win, the American Clean Revolution is the only way forward.

As someone that communicates on climate change, I’ve found the messaging a bit hard to take as a Canadian. Maybe I’m too polite. I like collaboration more than competition. Whatever it is, “playing to win” doesn’t really resonate with me. But I can see how it would trigger patriotic sense in the American heart.

That said, as a Canadian, I still know that in some ways if America wins we all do. It is kind of a super big economy (and Canada’s largest trading partner). You turn that massive, sandbar in the arctic destined ship, you save the fleet of us (i.e. force other governments to adjust their courses as well).

American Clean Revolution button Heather Bauer

You can make a fancy button or banner too! (Come on… don’t let me be the only crazy Canuck slapping my mug on a red, white and blue button!)

For more details on how this ship might turn, check out the report:

The report explains why the US must embrace a Clean Revolution – a swift, massive transformation of the economy powered by clean, plentiful, affordable energy – to generate growth, create prosperity and secure sustainability. And if that wasn’t commonsense reasons enough, the report also confirms that not embracing an American Clean Revolution could cost the US $3 trillion.

Interesting way to pitch avoided losses. I really hope it helps people in the US to understand and mobilize…

So, my fellow Canadians, here is an opportunity to say “we’re rooting for you America!” Join me? Or, share your thoughts otherwise below!



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