Lego commits to 100% renewable energy goal

LEGO logo

LEGO logo (Photo credit: Wikipedia)

Superb news!

 

This makes me feel waaayyy less guilty for supporting my child’s Lego habit – a tradition in our family and almost every family I know.

 

Thanks to WWF partnering with Lego, one more giant, recognizable and valued consumer good is having less impact on our planet.

 

Commenting on the new partnership, the LEGO Group’s CEO, Jørgen Vig Knudstorp, said: “We have experienced strong growth for eight consecutive years and, as we grow, we are becoming increasingly aware of the impact we leave on the planet. Partnering with WWF is an important step in our efforts to get the best out of our sustainability initiatives. We are proud to contribute to WWF’s overall vision of 100% renewable energy by 2050 and already now they have played a part in the targets we have set – and how we can achieve them.”

More information about this…

 

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