Lego commits to 100% renewable energy goal

LEGO logo

LEGO logo (Photo credit: Wikipedia)

Superb news!

 

This makes me feel waaayyy less guilty for supporting my child’s Lego habit – a tradition in our family and almost every family I know.

 

Thanks to WWF partnering with Lego, one more giant, recognizable and valued consumer good is having less impact on our planet.

 

Commenting on the new partnership, the LEGO Group’s CEO, Jørgen Vig Knudstorp, said: “We have experienced strong growth for eight consecutive years and, as we grow, we are becoming increasingly aware of the impact we leave on the planet. Partnering with WWF is an important step in our efforts to get the best out of our sustainability initiatives. We are proud to contribute to WWF’s overall vision of 100% renewable energy by 2050 and already now they have played a part in the targets we have set – and how we can achieve them.”

More information about this…

 

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For the Sports Fans

I am NOT a sports fan.  Let’s just get that out of the way now.

I love the concept of sports: health, friendly competition, self improvement. I even like to watch the occasional match of almost anything (UFC and probably cricket excluded). I cycle nearly every day (though won’t be caught in fancy branded spandex). I have even lent myself to coaching mini minors soccer and baseball, and to being laughed at on a court/field/pitch for adult purposes occasionally.

However, don’t ask me to recite team names and associated locations or playbook rules.

At most, I could describe a sports figure scandal or two.

My aversion to sports has developed slowly over the last 10 years from watching some people around me lose sight of more important things and sit on the couch for more hours than (in my opinion) are reasonable.

And then there is the “opiate of the masses” concept, in which my field of sustainability, sports has been a detractor from more important things… like rallying around car share coops and community gardens. *Sigh.

But the push for sustainability is slowly being outweighed by the pull. 

Organizations of every size, type and objective are existing on the same planet, in the same human  society myself and friends are trying to save. The truth is, if your clients need mobility, to eat and to have a disposable income, they will need a low carbon and climate resilient community/economy/society.

So join the team. The Green Sports Alliance team.

The Green Sports Alliance is a non-profit organization with a mission to help sports teams, venues and leagues enhance their environmental performance. Alliance members represent over 170 sports teams and venues from 15 different sports leagues.

We’re talking carbon neutral games, partnerships with transit authorities, and competition crushing waste management strategies. *the crowd goes wild*

Here’s the call to action

Friends of mine are organizing a conference (September 26-27, Vancouver) to facilitate peer-based learning about greening sports operations (facilities, teams, matches). If you fit this profile:

  • Athletic directors, administrators, sustainability officers, researchers, recreational programmers, facility managers
  • Professional sport teams, sport venues owners, amateur sport bodies, government and non-government sport organizations, sustainability organizations

Or know someone that does, check out “Think Tank 3 – Sports & Sustainability: Universities as agents of change

If you are a sports team representative of any kind:

 If you work in the world of sports, please join us to share your insights and learn valuable strategies that will accelerate the environmental evolution of professional and collegiate sports.

And for the sports fans:

  • Make your home based sports watching energy efficient
  • Take transit/cycle to live games.
  • Find a local sports team to join/watch and spend your time cheering on your community members.

Go greenies go!

HB

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